Product Design for HP
Bringing structure and consistency to account management
Context
As part of the transition from HP Smart to a broader HP ecosystem, I worked on the account dashboard experience across web, mobile, and browser.
The goal was to improve how users manage personal information, devices, memberships, and addresses in a single space, bringing consistency, clarity, and scalability to the experience.
The experience showed signs of being outdated and inconsistent across platforms.
Problem
HP is a large organization with a vast portfolio of products, which makes it challenging for users to navigate the ecosystem and quickly find relevant information across different touchpoints.
Users encountered different patterns depending on where they accessed their account, which led to variations in navigation, layout, and behavior. This created a less cohesive experience for managing account information.
The dashboard grouped multiple types of information—devices, memberships, addresses, and personal data—but the hierarchy was not always clear, which made it harder for users to find information and complete certain tasks efficiently.
Additionally, the interface was not fully aligned with the needs of a scalable ecosystem, which limited its ability to evolve alongside new features and services.
Approach
User Testing → Insights → Structure Definition → Wireframing & Prototyping → Design System Alignment → Iteration → Implementation
The product team was composed of a Lead UX, a Lead UI, myself, and two junior designers providing support. I collaborated closely with product, research, and the Design System Team (Veneer). The process was iterative, with continuous alignment across teams.
Design decisions were informed by ongoing research. Multiple rounds of user testing helped identify key pain points related to navigation, structure, and task completion.
Based on these insights, different solutions were explored through wireframes and rapid prototypes. Each iteration was tested with users, allowing the team to validate decisions and refine the experience before development.
Close collaboration with the design system ensured consistency across platforms and supported scalability.
Solution
The redesigned account experience introduces a clearer structure and more consistent patterns across platforms.
By improving hierarchy and grouping related information, the dashboard becomes easier to navigate and more predictable. The interface supports quick access to key actions while maintaining flexibility for different types of content.
Outcome
The improvements led to a more cohesive experience across platforms.
User testing showed a reduction in navigation friction and improvements in task completion across key flows. The clearer structure reduced cognitive load, making it easier for users to find information and take action.
From a product perspective, the work contributed to a more scalable foundation, enabling future features to be integrated more efficiently.
Reflection
This project reinforced the importance of consistency in multi-platform ecosystems.
Rather than adding new features, the biggest impact came from organizing existing functionality in a clearer and more coherent way, supported by continuous iteration and cross-team collaboration.
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Aldana Fiandrino 2026 | Senior Product and Web Designer